Persona

This is Jane Willow. She is in her mid 40’s. Jane is married to Bob, for 20 years, they meet at a winery in country Melbourne. Jane works in the city and takes public transport to work. On the way to work she listens to 3AW on the bus and listens classical music on the train and tram. Jane is a smart businesswoman working in a Melbourne packaging and distribution company. On  a normal day Jane, does paper work, approves on distribution from other states. She goes to board meetings and gives out a presentation on ‘how to expand the company’. For lunch she brings in food for home, it is last night pasta and Bolognese sauce. After lunch Jane goes back to her office and completes more paper work.

It’s time for Jane to go home, on the tram and train ride home she listens to 3AW on the way home.  It depends on how Jane feels she will listen to gold.104 on the bus ride home.

 Radio Script

Ov;

After spending a long day at work sitting in your chair, it’s time for you to sit down and relax. Are the kids out? Maybe it’s time for you to sit down with your partner and crack open a bottle of wine.

Cava’s Rio is the right one for you. With it’s wide range of wines we guarantee that you’ll find the right one, for that special occasions.

Cava’s Rio has more than 50 years of experience, never again will you have

Bad tasting wine

We guarantee you.

And please remember to drink responsibly.

 

Instructions

If screw cap	If cork top
Remover any foil cover and twist the cap left. Pour wine into a wine glass and pour  100ml per serve.	Remove the wire or foil cover to reveal the cork. Get a cork screw (if needed) and screw into the cork and pull up. Make sure that part of the cork is still stuck in the neck of the win bottle. Sever in a wine glass about 100mls in each serve.

Reflection

Radio Advertisement

For my radio advertisement, it would be suitable to played during the times 3:30 – 5:00 this is the time that the targeted audience would be driving home or on the tram, bus train. This advertisement will be played on the 3AW and on Gold 104. This radio stations targeted at the mature aged group. Which is the targeted age group for the wine. 

Image Advertisement

The promotional poster, would be displayed on poster walls waiting for the bus to arrive, in the back of the busses and in and out of the trams and trains. These are placed on the public transportation because everyday people who use public transportation would be able to see these posters going in and out of the city, going to work, The use of imagery, bunch of grapes is to make the viewers associate grapes with wine, and to associate wine with relaxing and having a good time.